Which company launched the first modern retail loyalty program in 1981 that tracked purchases and offered tiered rewards, revolutionizing customer retention strategies?

Before digital rewards apps and personalized offers became the norm in retail, one innovative company launched what is widely considered the first modern customer loyalty program that transformed how businesses approach customer retention. This pioneering program combined purchase tracking with targeted rewards in a way that created a blueprint for thousands of loyalty initiatives that followed. Test your knowledge of this pivotal moment in retail history that fundamentally changed customer relationship management.

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American Airlines (AAdvantage program)
Sears (Sears Club)
Sperry & Hutchinson (S&H Green Stamps)
JCPenney (Preferred Customer Program)