Which language learning company famously rebranded from academic software to gamified learning with the slogan 'Make language learning fun' that revolutionized the industry?

Language learning and linguistics companies have undergone fascinating brand transformations over the years. Some rebranding efforts have led to tremendous success, while others fell flat. This poll tests your knowledge of a notable brand strategy shift in the language learning industry that fundamentally changed how consumers perceive language acquisition tools. Do you know which famous language learning brand made this strategic pivot?

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Duolingo - transformed from a complex translation service to a gamified app with streaks and rewards
Rosetta Stone - pivoted from physical textbooks to an immersive software approach
Babbel - rebranded from an academic dictionary tool to conversation-focused learning
Lingoda - shifted from in-person language schools to virtual classrooms with native speakers