Which data analytics approach had the most significant impact on reshaping political campaign strategies in the 2010s?

In the modern political landscape, data analytics has transformed how governments make policy decisions and engage with citizens. This trivia question explores how political campaigns and government agencies use consumer analytics to shape their messaging, target specific demographics, and develop policies that respond to public needs. Test your knowledge about the intersection of government, politics, and data-driven decision making!

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Psychographic profiling combined with social media targeting
Traditional demographic polling with random digit dialing
Geographic information systems (GIS) mapping alone
Focus group feedback analysis without digital integration