Which Broadway musical pioneered the concept of 'production-specific retail stores' attached to theaters, creating a model that revolutionized theatrical merchandise sales?

The performing arts industry has undergone significant transformations in how it approaches branded merchandise and retail product development. From playbills to sophisticated product lines, theaters and performing arts venues have evolved their retail strategies to create additional revenue streams and enhance audience engagement. Test your knowledge about this fascinating intersection of performing arts and retail product development!

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The Phantom of the Opera
The Lion King
Hamilton
Wicked