Which retailer pioneered the concept of 'retailtainment' with their interactive pop culture stores featuring areas where customers could test video games, watch movie trailers, and participate in virtual reality experiences?

Test your knowledge about groundbreaking retail innovations that changed how we experience pop culture products! From immersive store experiences to revolutionary e-commerce platforms, retail innovation has transformed how we discover, engage with, and purchase our favorite entertainment products. This trivia question focuses on a game-changing retail concept that revolutionized how fans interact with pop culture merchandise.

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Virgin Megastore
Blockbuster Entertainment
Tower Records
Sam Goody