Which major sports retailer pioneered the first widespread use of AR-powered 'virtual try-on' technology for athletic footwear, allowing customers to see how shoes would look on their feet through their smartphone cameras?

The sporting goods industry has undergone massive technological transformation in recent years. Retailers are using advanced AR solutions to enhance the shopping experience both online and in physical stores. These innovations are changing how athletes and fitness enthusiasts shop for equipment, apparel, and accessories. Test your knowledge about cutting-edge augmented reality applications in sports retail!

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Nike, with their Nike Fit AR scanning technology in 2019
Adidas, with their AR Sneaker Preview app in 2018
Under Armour, with their UA Mirror technology in 2020
Puma, with their Puma Virtual Try-On platform in 2017