Which celebrity built a cosmetics empire worth over $1 billion by initially launching exclusively through direct-to-consumer online sales, bypassing traditional retail channels?

Many celebrities have successfully pivoted from fame to entrepreneurship by launching their own product lines and brands. These celebrity-founded companies often leverage personal branding alongside innovative retail strategies to create distinctive market positions. This trivia tests your knowledge about a famous celebrity's innovative retail approach that disrupted traditional sales channels and created a billion-dollar empire.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories