Which global brand completely redesigned its logo in 2011 to incorporate traditional indigenous art from its country of origin, featuring cultural symbols that tell the story of the company's heritage?

Traditional cultural symbols and practices have long been incorporated into product branding and marketing campaigns. When done respectfully, these cultural elements can create authentic connections with consumers while celebrating heritage. However, navigating the line between appreciation and appropriation requires knowledge and sensitivity. Test your understanding of how major brands have incorporated cultural traditions into their identities and campaigns.

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Air New Zealand (featuring Māori koru designs)
Qantas Airlines (featuring Aboriginal dot painting)
Fiji Water (featuring traditional Fijian masi patterns)
Hawaiian Airlines (featuring traditional Polynesian tattoo designs)