Which digital marketing strategy did Barnes & Noble implement in 2019 that resulted in a 17% increase in their young adult book sales?

The publishing and bookselling industry has undergone massive transformation in the digital age. Traditional bookstores have had to evolve their marketing strategies to compete with e-commerce giants and capture the attention of readers who are increasingly distracted by digital entertainment. This poll tests your knowledge about innovative digital marketing approaches that have helped independent and chain bookstores thrive in the modern retail landscape.

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• Book-focused TikTok campaign featuring staff recommendations and reader reactions
• Virtual reality bookstore tours with celebrity author appearances
• AI-powered personal recommendation kiosks in all stores
• Blockchain-based loyalty program with NFT collectibles for bestsellers

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