Which high-speed rail service rebranded in 2018 with a digital-first identity, introducing an AI assistant and achieving a 27% increase in millennial ridership?

Test your knowledge about innovative brand identity transformations in the transportation industry! High-speed rail systems around the world have revolutionized not just how we travel, but also how transportation brands position themselves in the market. This poll challenges you to identify which famous high-speed rail system underwent a complete brand overhaul that resulted in a significant increase in ridership among younger demographics while maintaining its appeal to traditional customers.

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Eurostar (UK/France/Belgium)
Italo (Italy)
Shinkansen (Japan)
ICE (Germany)