Which 1980s marketing campaign was the first major example of 'ambush marketing' at the Olympics, where a company that wasn't an official sponsor gained significant brand visibility?

Throughout history, certain marketing campaigns have been so revolutionary that they transformed not just their brands, but entire industries. These campaigns became cultural touchstones and changed how we think about advertising forever. Test your knowledge of these groundbreaking historical marketing moments that continue to influence product marketing strategies today.

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Nike's 'Just Do It' campaign at the 1988 Seoul Olympics
Fuji's campaign against Kodak at the 1984 Los Angeles Olympics
American Express's campaign against Visa at the 1988 Seoul Olympics
Pepsi's 'The Choice of a New Generation' at the 1984 Los Angeles Olympics