Which cultural festival's brand mascot was controversially redesigned in 2019, leading to public outcry and a return to its traditional design after being deemed 'too modern' and disconnected from its cultural roots?

Cultural traditions are often celebrated through festivals that have become iconic parts of national identities. Over time, many of these celebrations have developed unique brand mascots or symbolic figures that represent their cultural significance and help with marketing to both locals and tourists. Test your knowledge about these cultural tradition brand mascots that have successfully bridged heritage preservation with modern marketing approaches.

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Gävle Goat (Gävlebocken) of Sweden's Yule Festival
Rio Carnival's 'Rei Momo' character in Brazil
Japan's Hinamatsuri Festival Empress Doll
Mexico's Day of the Dead 'La Catrina' figure