Which pharmaceutical product was the first to use direct-to-consumer television advertising after the FDA relaxed broadcast advertising regulations in 1997, revolutionizing medical marketing?

Test your knowledge about iconic pharmaceutical marketing campaigns that transformed how medications are advertised and perceived by consumers. These campaigns not only boosted sales but also changed how medical products are positioned in the marketplace, sometimes creating controversy along the way. See if you can identify one of the most groundbreaking direct-to-consumer pharmaceutical marketing initiatives.

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Claritin (loratadine) by Schering-Plough
Prozac (fluoxetine) by Eli Lilly
Lipitor (atorvastatin) by Pfizer
Viagra (sildenafil) by Pfizer