Which innovative digital technology did Nike first introduce in 2018 that revolutionized personalized in-store shopping experiences in their flagship stores?

The sporting goods industry has undergone massive digital transformation in recent years, revolutionizing how athletes and fans shop for equipment and apparel. Major sports retailers have implemented various technologies to enhance the customer experience both online and in physical stores. Test your knowledge about how leading sports brands have embraced digital innovation to stay competitive in an increasingly tech-driven marketplace.

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Nike App at Retail, allowing customers to scan products, check inventory, and request sizes without finding staff
Virtual Reality fitting rooms where customers could see themselves in different outfits without changing clothes
RFID-enabled shopping carts that automatically track items and enable checkout without scanning
Biometric payment systems allowing customers to pay using fingerprint authentication linked to their Nike accounts