Which famous performing arts organization pioneered the 'performance-to-purchase' digital platform that allows audience members to instantly buy costumes or props similar to what they're seeing on stage during a live show?

The performing arts industry has evolved significantly in how it markets and sells merchandise to fans and patrons. From traditional theater gift shops to sophisticated omnichannel strategies, performing arts organizations have embraced retail innovation to engage audiences and create additional revenue streams. Test your knowledge about the intersection of performing arts and retail marketing with this challenging trivia question!

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Cirque du Soleil
The Royal Shakespeare Company
New York City Ballet
Sydney Opera House