Which global retailer launched the 'Heritage Artisan Rewards' program that gives customers points for purchasing products from endangered cultural traditions and funds artisan training programs?

Cultural traditions around the world have given rise to unique handcrafted products that are now finding their way into global retail markets. Many brands are creating innovative loyalty programs that celebrate these heritage crafts while connecting consumers to the stories and communities behind them. Test your knowledge about how traditional craftsmanship is being preserved and promoted through modern retail loyalty initiatives.

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• Anthropologie's 'Cultural Preservation Circle'
• Etsy's 'Tradition Keepers Program'
• West Elm's 'Craftsman Collective'
• Restoration Hardware's 'Global Artisan Initiative'

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