Which innovative loyalty program first offered 'Star Points' that customers could redeem for privileged viewing time at private observatories when purchasing high-end telescopes?

In the vast universe of astronomy products and services, marketing strategies play a crucial role in connecting consumers with the wonders of the cosmos. This trivia tests your knowledge about a famous loyalty program in the astronomy industry that revolutionized how amateur astronomers engage with premium telescope brands. Are you a casual stargazer or a true astronomy product aficionado?

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Celestron's 'Celestial Circle' program
Meade's 'Observatory Access' rewards
Sky-Watcher's 'Night Sky Navigator' club
Orion's 'StarGazer Elite' membership