Which performing arts organization first pioneered 'immersive lobby installations' that use IoT sensors to transform waiting areas based on audience movement patterns before Broadway shows?

The performing arts world has embraced digital innovation to enhance audience experiences and extend brand reach beyond the theater walls. From interactive installations to groundbreaking collaborations, performing arts organizations are reimagining how audiences engage with their productions and brands. Test your knowledge about the intersection of performing arts and brand experience innovations!

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Lincoln Center Theater with their 'Responsive Stage' initiative in 2018
The Public Theater's 'Audience Echo' project launched in 2019
Roundabout Theatre Company's 'Interactive Threshold' technology in 2017
Manhattan Theatre Club's 'Digital Prelude' system introduced in 2020