In what year was the Jolly Green Giant mascot, representing natural vegetables, first introduced in its modern form with the now-famous green color?

Brand mascots have been representing natural products for decades, connecting consumers with nature through memorable characters. Some of these iconic figures have become so integrated with our perception of natural foods that they've transformed how we view entire product categories. Test your knowledge about one of the most recognizable eco-friendly mascots in the food industry!

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1928
1935
1947
1956