When Penguin Books redesigned their famous logo in 1962, which renowned designer was responsible for creating the more geometric, modernist version that has largely remained unchanged since?

In the world of publishing and literature, brand identity can be as powerful as the words within the books themselves. Penguin Books revolutionized the publishing industry not just with affordable paperbacks, but with iconic design that became instantly recognizable worldwide. This trivia question explores the evolution of one of literature's most enduring brand symbols, testing your knowledge of how visual identity shapes our relationship with books and publishing houses.

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