Which film franchise pioneered the use of AR (Augmented Reality) interactive packaging for its home media release that allowed viewers to unlock exclusive content by scanning the box with a smartphone app?

The film industry has revolutionized product packaging and merchandise presentation over the decades. Major studios and streaming platforms have invested millions in creating innovative packaging designs for physical media and collector's editions that enhance storytelling and brand recognition. Test your knowledge about how Hollywood has transformed the consumer product experience through creative packaging solutions.

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Marvel Cinematic Universe (Iron Man 3 Limited Edition)
Star Wars (The Force Awakens Collector's Set)
Harry Potter (Wizarding World Complete Collection)
Fast & Furious (20th Anniversary Box Set)