Which food industry company first launched a digital loyalty program that allowed customers to earn 'stars' for purchases that could be redeemed for free items?

Customer loyalty programs have revolutionized how food brands and restaurants maintain relationships with their customers. These programs have evolved from simple punch cards to sophisticated digital ecosystems with personalized rewards and experiences. Test your knowledge about the history and innovation of customer loyalty programs in the food and restaurant industry!

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Starbucks (with Starbucks Rewards in 2009)
McDonald's (with McCafé Rewards in 2007)
Panera Bread (with MyPanera in 2005)
Subway (with SubClub in 2008)