Which retail giant created a specialized phonetic alphabet called 'LOKA' specifically for naming products to ensure they would sound appealing across multiple languages and avoid cultural mishaps?

In the ever-evolving world of retail, language has become a powerful branding tool. Companies invest significantly in linguistic strategies to create memorable brand identities and connect with consumers across cultures. From carefully crafted slogans to specially designed brand names, language choices can make or break retail success. This poll tests your knowledge about a famous linguistic innovation in retail branding that changed how companies approach global markets.

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IKEA
Amazon
Zara
Uniqlo