Which groundbreaking marketing initiative significantly transformed Broadway ticket accessibility and attracted younger audiences in the 2010s?

In the competitive world of performing arts, successful marketing campaigns can make or break a production. This trivia question explores one of the most innovative digital marketing strategies that revolutionized Broadway ticket sales and audience engagement. Test your knowledge about how performing arts organizations have adapted their marketing approaches in the digital age to reach new demographics and create memorable customer experiences.

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• The Hamilton Digital Lottery app, which offered $10 tickets through a daily mobile drawing
• The Broadway League's 'Broadway Blackout' campaign that removed all online listings for 24 hours to create demand
• The Playbill Virtual Reality Experience that let potential ticket buyers preview shows remotely
• The Tony Awards' exclusive streaming partnership with Netflix that featured behind-the-scenes content

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