Which innovative retail concept, first popularized in the early 2010s, revolutionized bookstore product marketing by encouraging customers to discover books with deliberately minimal information about their contents?

In the evolving landscape of arts and literature retail, bookstores have had to reinvent themselves to survive in the digital age. Independent bookshops particularly have pioneered innovative approaches to product marketing and customer engagement. This trivia question focuses on a revolutionary retail concept that transformed how literature is marketed and consumed in physical spaces. Test your knowledge of how the book retail industry has adapted to modern challenges!

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Blind Date with a Book (books wrapped in plain paper with only brief thematic hints)
Literary Subscription Boxes (curated monthly book deliveries with themed merchandise)
First Page Testing (stations where customers read only the first page before purchasing)
Author Mystery Events (book signings where the author's identity is revealed only at the event)