Which sports retailer pioneered the concept of in-store climbing walls for product testing that has since been widely adopted across the industry?

Test your knowledge about groundbreaking retail innovations in the sports industry! Major sporting goods retailers and brands have transformed the shopping experience through technology and creative store designs. From virtual reality fitting rooms to interactive product testing zones, these innovations have changed how consumers connect with sports products. How familiar are you with the cutting-edge retail concepts that have revolutionized the sports shopping experience?

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REI (Recreational Equipment, Inc.)
Dick's Sporting Goods
Nike
Under Armour