Which NBA legend's 1984 endorsement deal created a revolutionary sneaker line that continues to release new editions today, with the athlete reportedly earning over $1.3 billion from the partnership?

Throughout history, certain celebrity endorsements have become iconic, completely transforming brand identities and creating marketing history. These partnerships between famous personalities and products often transcend mere advertising to become cultural phenomena. This trivia tests your knowledge of one particularly famous and long-standing celebrity endorsement deal that revolutionized athletic footwear marketing.

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• Michael Jordan (Nike's Air Jordan)
• Shaquille O'Neal (Reebok Shaq Attaq)
• LeBron James (Nike LeBron)
• Kobe Bryant (Nike Kobe)

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