Which candy experienced a 65% sales increase after its strategic placement in a major film, where the alien protagonist was shown following a trail of the colorful sweets?

Product placement in film and television has evolved into a sophisticated art form and lucrative revenue stream for studios. While some integrations are seamlessly woven into storylines, others become iconic moments in entertainment history. This trivia explores one of the most financially successful product placement deals that transformed both a film franchise and a candy brand. Test your knowledge about the intersection of consumer products and blockbuster filmmaking!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Reese's Pieces in 'E.T. the Extra-Terrestrial' (1982)
Skittles in 'Stranger Things' (2016)
M&Ms in 'The Goonies' (1985)
Hershey's Kisses in 'Close Encounters of the Third Kind' (1977)