Which Broadway musical pioneer was the first to launch a dedicated mobile commerce app for purchasing show merchandise in 2015, setting a new standard for theatrical retail experience?

The performing arts industry has evolved significantly in how it markets and sells merchandise to fans. From traditional lobby kiosks to sophisticated online platforms, theater merchandise has become a crucial revenue stream for productions. This trivia question explores an innovative retail trend that transformed how Broadway shows connect with audiences beyond the stage, combining the magic of live performance with modern retail consumer experiences.

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Hamilton
Wicked
The Lion King
The Book of Mormon