Which scientific instrument company rebranded in 2017, changing its 100+ year old logo from a traditional serif typeface to a modern wordmark with a distinctive 'T' symbol representing precision measurement?

The world of scientific equipment and research tools is dominated by brands with fascinating histories. These companies have evolved their brand identities over decades while maintaining their reputation for precision and innovation. This trivia question tests your knowledge of how one iconic scientific brand has transformed its visual identity while maintaining its core values in the competitive laboratory equipment market.

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