Which revolutionary advertising campaign is credited with saving the Broadway production of 'Chicago' in 1996, transforming it from near-closure to one of the longest-running shows in Broadway history?

Behind every successful theatrical production lies strategic marketing brilliance. From captivating visual merchandising in theater lobbies to innovative digital campaigns that sell out shows, marketing plays a crucial role in performing arts success. Test your knowledge about how performing arts organizations market their productions and engage audiences through creative advertising techniques. Do you know which groundbreaking campaign transformed a struggling production into a cultural phenomenon?

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The minimalist black-and-white photography campaign featuring silhouetted dancers against stark white backgrounds
The 'Broadway For All' initiative that introduced the first digital lottery ticket system
The celebrity casting strategy that featured rotating Hollywood stars in lead roles
The immersive street performance marketing that brought characters into Times Square daily