Which traditional craft product experienced the largest international retail expansion between 2018-2023, with its products now sold in over 2,500 stores across 35 countries?

Traditional cultural craftsmanship has been experiencing a retail renaissance globally. Artisanal products from indigenous and traditional communities are finding new markets through both physical and digital retail channels. This shift has created interesting dynamics between preserving cultural authenticity and meeting commercial demands. Test your knowledge about how traditional cultural products are being marketed and sold in today's retail landscape.

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Japanese Washi paper products
Mexican Talavera pottery
Indian block-printed textiles
Moroccan handwoven rugs