Which retail company launched the first innovation lab inside an actual operating store, allowing customers to interact with and provide feedback on prototype products in real-time?

Innovation labs have become essential for retailers aiming to stay ahead in today's competitive market. These centers of experimentation allow companies to test new concepts, technologies, and business models before broader implementation. Test your knowledge about these corporate incubators that are reshaping the retail landscape and influencing product development strategies across the industry.

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Walmart with its Intelligent Retail Lab (IRL) in Levittown, NY
Target with its Open House concept in San Francisco
Nordstrom with its Innovation Lab pop-up in Seattle
Home Depot with its Orange Works lab in Atlanta