Which sports retail partnership is credited with revolutionizing the athletic footwear industry and creating the first billion-dollar athlete endorsement deal?

Major sportswear brands frequently form strategic partnerships with athletes, teams, and leagues to boost visibility and credibility. These collaborations often result in signature product lines that can transform both the athlete's brand and the company's market position. Test your knowledge about some of the most significant and lucrative retail partnerships in sports history and their impact on product marketing.

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Nike and Michael Jordan (Air Jordan)
Adidas and Lionel Messi
Under Armour and Stephen Curry
Puma and Usain Bolt