Which candy experienced a 65% sales increase after its strategic product placement in a blockbuster film, leading to a long-term marketing partnership that continues in the franchise today?

Product placement in movies and TV shows has evolved from subtle background elements to major plot devices that can launch or revitalize brands overnight. This multi-billion dollar industry creates cultural moments that blur the line between entertainment and advertising. Test your knowledge about one of the most successful product placement campaigns that transformed both a movie franchise and a candy brand!

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Reese's Pieces in E.T. (1982)
M&M's in Home Alone (1990)
Skittles in The Goonies (1985)
Hershey's Kisses in Forrest Gump (1994)