Which gaming company pioneered the 'alternate reality game' (ARG) marketing strategy with their 'I Love Bees' campaign that engaged millions of players before launch?

In the competitive landscape of gaming and virtual worlds, marketing strategies can make or break a product launch. The most successful gaming companies employ innovative approaches to build hype, engage communities, and drive sales. This trivia question tests your knowledge of a groundbreaking marketing campaign that changed how games are promoted. Think you know your gaming industry marketing history? Put your knowledge to the test!

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• Microsoft for Halo 2
• Valve for Half-Life 2
• Sony for God of War
• Nintendo for The Legend of Zelda: Breath of the Wild

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