Which music streaming platform first pioneered the 'Wrapped' year-in-review feature that became widely shared by influencers and users alike, inspiring similar features from competitors?

In recent years, music streaming platforms have increasingly partnered with social media influencers to drive subscriber growth and engagement. These strategic collaborations have reshaped music marketing, creating new pathways for artist discovery and platform adoption. Test your knowledge about one of the most successful influencer marketing campaigns in music streaming history!

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Spotify
Apple Music
Tidal
Amazon Music