Which astronomy brand pioneered the 'Dark Sky Experience' retail concept where customers test telescopes in specially designed light-pollution-free zones before purchasing?

The astronomy industry has seen fascinating product marketing innovations in recent years. From telescope manufacturers to astronomy software companies, brands are finding creative ways to connect with stargazers and space enthusiasts. This poll tests your knowledge about a groundbreaking retail experiential marketing campaign that changed how people engage with astronomical products. Do you know which brand pioneered this approach?

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Celestron, with their 'StarSense Explorer' zones in 2018
Meade Instruments, through their 'True Sky' retail experience launched in 2019
Orion Telescopes, with their 'Deep Space Demo' areas introduced in 2017
Sky-Watcher, via their 'Pristine View' concept stores rolled out in 2020