Which wildlife conservation organization's animal mascot has been in continuous use for the longest time as a brand symbol?

Brand mascots have played a significant role in raising awareness about wildlife conservation. These animal ambassadors have become symbols for both commercial brands and environmental causes. This trivia tests your knowledge about famous wildlife mascots that have helped bridge the gap between corporate marketing and conservation education. Can you identify which of these iconic animal mascots has had the longest-running campaign dedicated to wildlife protection?

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World Wildlife Fund's Giant Panda (adopted in 1961)
National Wildlife Federation's Ranger Rick Raccoon (adopted in 1968)
The Nature Conservancy's Grizzly Bear (adopted in 1965)
Oceana's Blue Whale (adopted in 1972)