Which innovative retail payment system was first pioneered by the Royal Opera House in London to reduce intermission congestion?

How much do you know about retail innovations in the performing arts world? Theaters, opera houses, and performance venues have evolved their retail strategies significantly in recent years. From merchandise to loyalty programs and innovative payment systems, the business side of performing arts has transformed to enhance audience experience and create additional revenue streams. Test your knowledge about the retail side of the performing arts industry!

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