Which sports retail giant first implemented interactive 'smart mirrors' that allow customers to virtually try on athletic footwear and visualize different color options without physically changing shoes?

The sports retail landscape has transformed dramatically with technological innovation. From smart fitting rooms to AI-powered recommendation systems, technology has revolutionized how consumers discover, try on, and purchase sporting goods. This trivia question focuses on a groundbreaking Internet of Things (IoT) implementation that changed the in-store experience for athletic footwear shoppers worldwide. Test your knowledge of how leading sports retailers have leveraged cutting-edge technology to enhance the customer journey.

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Nike with their Nike Fit AR technology
Adidas with their adiVerse Virtual Footwear Wall
Under Armour with their Connected Fitting Room system
Puma with their Interactive Retail Experience (IRE) platform