Which celebrity famously rejected a $10 million endorsement deal with Vitamin Water, and instead negotiated for equity in the company—a decision that reportedly earned them over $300 million when Coca-Cola acquired the brand?

Celebrity endorsements and brand partnerships have evolved significantly in recent years. Many famous people have moved beyond simple paid endorsements to strategic ownership stakes, co-creation of products, and innovative marketing approaches. This poll tests your knowledge about a notable shift in celebrity brand strategy that changed how famous people approach product partnerships.

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