Which company pioneered the modern frequent flyer loyalty program that revolutionized customer retention strategies across industries?

Customer loyalty programs have evolved dramatically since their inception, transforming how businesses retain customers and collect valuable consumer data. From simple punch cards to sophisticated digital ecosystems, these programs represent a fascinating intersection of marketing psychology, data analytics, and customer relationship management. Test your knowledge about the history and innovation behind these powerful business tools that drive repeat purchases and brand loyalty.

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American Airlines (AAdvantage program, 1981)
Marriott Hotels (Marriott Rewards, 1983)
General Motors (GM Card rewards, 1992)
Starbucks (Starbucks Rewards, 2008)