Which outdoor clothing company launched the groundbreaking "Don't Buy This Jacket" Black Friday anti-consumption campaign in 2011, encouraging customers to repair their existing gear rather than buying new products?

The natural products industry has seen remarkable growth as consumers increasingly seek sustainable, earth-friendly options. Major brands have responded by creating innovative eco-lines and launching groundbreaking marketing campaigns to highlight their commitment to environmental stewardship. Test your knowledge about one famous brand that made conservation history with its pioneering environmental marketing initiative.

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Patagonia
The North Face
REI
Columbia