When Netflix rebranded from a DVD-by-mail service to focus on streaming in 2011, which controversial product decision did they make that initially lost them nearly 1 million subscribers?

Before becoming the streaming giant we know today, Netflix underwent a significant brand transformation that shaped the entire film and television industry. This trivia question explores a pivotal moment in Netflix's brand positioning that changed how we consume entertainment content. Test your knowledge about the business decisions that revolutionized home entertainment and eventually led to the streaming wars we see today.

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They split DVD rentals and streaming into two separate services with the DVD service rebranded as 'Qwikster'
They eliminated all family-friendly content to focus exclusively on mature original programming
They introduced regional pricing that charged users based on their geographic location
They implemented a pay-per-view model on top of the subscription fee for new release titles