Which Broadway musical underwent a major rebranding in 2003 that included changing its title logo from red to green, resulting in a significant boost in ticket sales and renewed audience interest?

The performing arts industry has seen numerous innovative branding strategies over the decades. Major productions aren't just shows—they're carefully crafted brand experiences designed to create emotional connections with audiences and drive ticket sales. Test your knowledge about one of the most successful branding transformations in Broadway history!

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• Wicked
• The Phantom of the Opera
• Chicago
• Les Misérables

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