Which global retail giant launched the 'Local Festivals' initiative that adapts store layouts, products, and marketing to celebrate over 40 different cultural traditions annually?

Traditional cultural practices and celebrations often influence retail strategies around the world. Brands frequently incorporate cultural elements into their marketing, product development, and customer experiences to connect with consumers on a deeper level. This trivia question explores how a major global retailer adapted its approach to honor and integrate cultural traditions across different markets.

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IKEA
Walmart
Carrefour
Tesco