Which sports brand pioneered the concept of 'Connected Fitness' by acquiring multiple fitness apps to create an integrated omnichannel ecosystem that tracks user activity and recommends products?

The sports retail landscape has dramatically evolved over the past decade with the integration of technology and changing consumer behaviors. Major sports brands have pioneered innovative omnichannel strategies to meet customers wherever they shop. Test your knowledge about how leading sports retailers connect their physical stores, online platforms, mobile experiences, and social media to create seamless customer journeys.

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Under Armour
Nike
Adidas
Puma