Which pharmaceutical advertising campaign was the first to directly address patients with HIV/AIDS in mainstream media during the 1990s, dramatically reducing stigma and increasing treatment awareness?

In the world of medicine, effective product marketing can literally save lives. This poll explores how pharmaceutical and medical device companies have used innovative advertising campaigns to raise awareness about critical health issues, educate the public, and drive adoption of life-saving treatments. Test your knowledge about a groundbreaking medical advertising campaign that fundamentally altered public health outcomes and set new standards for healthcare marketing.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Merck's 'Be Well' campaign for Crixivan (indinavir)
GlaxoWellcome's 'Living with HIV' campaign for Retrovir (AZT)
Roche's 'New Horizons' campaign for Invirase (saquinavir)
Burroughs Wellcome's 'Faces of HIV' campaign for Combivir (lamivudine/zidovudine)