Which product experienced a 300% sales increase after its prominent placement in a 1982 sci-fi blockbuster, despite the brand initially refusing to allow its use in the film?

Product placement and celebrity endorsements have become integral to the film and television industry, creating powerful marketing synergies that can make or break a brand. This trivia question explores one of the most impactful product endorsements in cinematic history that transformed a relatively unknown item into a global phenomenon through its strategic placement in a blockbuster film.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• Ray-Ban Wayfarers in 'Risky Business'
• Omega watches in 'Moonraker'
• Wilson volleyball in 'Cast Away'

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